The Edge – v7

The Edge delivers a simple idea, a quick piece of news, a little insight or a marketing opportunity to forward thinking business leaders. The Edge will arrive whenever we come across a piece of information to bring you that sharpness of being on the leading edge.

This edition’s edge:

Get the Edge: Be Authentic

With the new season of Mad Men on air what better way to celebrate the world of marketing than sit down for a series of edge TV interviews with Carri, the twitter personality for the Mad Men character Peggy Olson.

So my fellow marketing fans, sit back, fire up the new episode of Mad Men on the television and click play on your new episode of edge TV to get your complete Mad Men fix. Watch EDGE TV HERE

Breaking It Down:

One of the most important jobs for a marketer is to understand how specific target audiences interact and engage with all the fancy shiny communication tools in our marketing tool kits. So for this edition of the edge, I have included a few charts that provide insight into female social media usage.

Our marketing has just begun,
ryan