Social Media Survival Guide
Business beware! Social media is now luring at every corner. Tweets, Friend requests, Blog post. Your boss, your customer, your next door neighbor’s kid are all telling you, “embrace social media or peril.” And now it’s up to you and you alone. What do you do? The George Survival guide provides models for developing a consistent strategic approach to social media marketing. The survival guide provides a social media road map, an initial overview of social media networks and useful resource guides.
Yet web2.0 is a place worlds away from that to which most of us are accustomed, and is governed by it’s own physical laws that can not be ignored. You are responsible for your own survival. Remember George Brands is your essential marketing companion. And armed with the power of fundamental marketing mixed with out of the box creative thought, you will survive. You will flourish. Download the guide – George Survival Guide
Be Prepared – survival guide excerpt
Social Media is the next evolution in new media marketing combining two of online’s most powerful tools. Content and community. Where the content is being created with conversations between consumers and brands. Marketers have strived to create this simple but magical relationship for years, starting with forums, email lists and the typical corporate web site. Brand marketers have been dreaming about discovering mediums this impactful and inexpensive since the first cave drawing of the wheel.
The new explosive growth of social networking is related to a change in consumer’s expectations to have an experience with your brand not a one-way relationship. Go beyond the traditional one-way communication of an advertisement telling an audience about your features and benefits. Consumers are now directly engaging in relationships with brands to become part of the story. Becoming loyal purchasers of the companies that engage in a real conversation about needs. As a culture, we have out grown the typical branding advertisement that started with the Marlboro man print ads after WWII. Lifestyles and brands have merged.
And this is good news for companies that decide to develop a consistent, thoughtful, relevant and useful marketing approach to the evolving world of social media. Companies that build conversations, understand why they are using the media tools, responsibly follow up, measure results and be true to their personalities.
- Provide relevant and useful information to your audience
- Listen and respond
- Be authentic and real
- Create a quarterly communication calendar
Survival Guide Road Map:
Before you jump beak first and become a twittermaniac, with a tweet here, a tweet there, everywhere a tweet tweet. Approach social media with your business hat tightly secured to your entrepreneurial head and build a mini-marketing plan. Asking along the way, “For what job has this been designed to do?” and “How do I convert this activity into leads that become future business?”